Two Estonian health startups join forces
April 14, 20232 min read16 views

This post was machine-translated. The original language is Estonian.

Two Estonian health startups join forces

Two Estonian health startups, Robus Athletics and FitQ Studio, are joining forces to make Robus training plans and equipment available to users of the FitQ training platform. The first offering available to FitQ users will be Robus’s lower-body training program, which features 20 workout videos led by top Estonian trainer Katrena Tenno.

“Robus and FitQ both focus on the home fitness market, and bringing Robus’s video content to the FitQ platform is a logical step towards enhancing the customer experience for both companies and reaching a broader audience. I see many points of alignment in this partnership, from our shared mission to the production of high-quality content. We hope to deepen this new partnership further in the near future,” said Mikk-Alvar Olle, CEO of Robus Athletics.

“At FitQ, we are building an open training platform for all content creators, and we are incredibly excited to welcome Robus’s workouts to our platform. I have followed Robus’s development from the very beginning and have admired the quality of the content and products they create for people who work out, as well as how well thought out their marketing is,” said Marti Soosaar, CEO of FitQ Studio, praising the company’s new partner. “We are also preparing the FitQ training platform for an international audience, and because Robus’s video content is in English, this is an excellent pilot project for us in that area.”

More Robus training plans will be added to the FitQ platform in the near future, and anyone interested will also have the option to purchase Robus training equipment.

The project launched as part of the partnership is available on the FitQ training platform.

Marti Soosaar
56695917
marti@fitq.me